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How to do intelligent sales management

Jennifer Varón, Key Account Manager at Hamilton, has collaborated in the January edition of the Dossier of the magazine Emprendedores. A dossier on how to do intelligent sales management. It is based on explaining how to analyze the client portfolio, design...

The reaction of the sector to the crisis

Second installment of the results of the study 'Current situation of the Retail sector in Spain' carried out by Hamilton Retail, in collaboration with the magazine CENTROS COMERCIALES.In this second installment of the results of the study 'Current situation of the Retail sector in...

Retail's future

Retail is a synonym of innovation, constant evolution, listening and learning. But as the philosopher said, what changes and what will change is the idea of what we are, and what I add, the eyes through which we look. And the retail knows that it would just be...

The importance of quality field work for optimal analysis

In quantitative market studies, the quality of the data obtained from the sample is unquestionable. These data will be the basis of the study since, in subsequent phases in the field, they will be compiled, tabulated, analyzed and presented to the client,...

Consumption, the empire of the senses

We make purchasing decisions almost every day, but… Are we really free when we buy? What do our purchasing decisions depend on? Do we all behave in the same way? Do we have needs or do brands create them for us? Jordi Aymerich, professor...
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