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White marks

Jordi Aymerich, a professor in the Marketing department at the University of Barcelona, participates in the Anem d'estiu programme on RTVE through an interview on white label brands. According to Jordi Aymerich, there is a change in habits that is born out of the crisis,...

Content does matter

Advertising saturation and audience fragmentation, together with a super-informed and highly selective consumer profile, suggest reinventing the terms of commercial communication. Today's consumer has all the information they need so...

Keys to optimize the position of the laboratory in the pharmacy

According to the Asociación para el Autocuidado de la Salud (ANEFP) and IMS the pharmacy Spanish market is showing an increasing trend since the third quarter of 2013. The private market of prescription and the self-care or consumer health are increasing and now...

Is it worth it to be wrong?

This question has the same answer as “is it profitable to win the lottery?” At the beginning both are affirmative but it depends on what is your reaction in front of an event or another, depending on how you invest and how you apply what you obtained, whether the...

Brands that reinvent themselves

Jordi Aymerich, Marketing professor at the University of Barcelona, has participated in “El Matí de Catalunya Ràdio” to talk about classic brands that reinvent themselves over time. The Marketing Director of Munich, Xavier Berneda, and...
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