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The trap of artificiality, the coexistence of "on" and "off"

Sep 14, 2016

I find this current era intriguing where we are witnessing a highly disturbing paradox in consumer analysis in business intelligence. On the one hand, we combine technological and digital elements together with virtual scenario simulators that attempt...

Sep 7, 2016

The Marketing Leaders Profile Observatory, promoted by the Marketing Club of Barcelona and the market research consultancy Hamilton, has carried out an x-ray of the marketing director in Spain. According to Jordi Crespo, partner at Hamilton, the data that...

Sun and Beach Tourist Segmentation

Jul 8, 2016

Segmentation of the Sun and Beach Tourist The study on the 'Segmentation of the sun and beach tourist', carried out by Ricardo Rivero, consultant at Hamilton, a market research consultancy, is presented within the framework of the IV edition of the professional meeting...

It's all about the people. Customer Centric

Jun 28, 2016

In a context where aspects closer to technology prevail and where conversations revolve around digital transformation, big data, virtual reality, e-commerce, process automation, inbound marketing, social media, and a long etc. of...
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