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The era of the show store

May 14, 2018

Jordi Aymerich participates in the article on the Retail of the Future for the Avant-garde. The big brands bet on the big stores. In the Spanish market, as happens in large capitals globally, it is the main fashion groups that compete...

Customer Journey

Mar 2, 2017

Until relatively recently, the information available about a consumer or client depended, in most cases, on structured declarative data analysis (surveys, consumer interviews, a loyalty program, or quality of service).

The dissatisfaction of immediacy

Jan 31, 2017

The use of technology has a highly positive effect on the adaptability, interrelation and execution of any process in terms of time and thus savings in planning, production, logistics and intermediation. Expressed in terms of time, the use of technology has a highly positive effect on the adaptability, interrelation and execution of any process in terms of time and therefore savings in planning, production, logistics and intermediation.

Black Friday, the total success!

Dec 1, 2016

For years, I have been wondering within a retail strategy how it could be possible that there were sales after the Christmas period and that there was no specific sales period a month or a month and a half before Christmas. I was surprised that a certain amount of sales had been imported...

Know how to listen to the new buyer

Sep 28, 2016

Information and communication technologies have changed all spheres of our lives, from work to personal relationships or consumer habits. The information society, beyond the consumer society, is characterized by...
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