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The passion for knowledge, the resurgence of Apollo

Apollo was the Greek god of knowledge and he should inspire us to achieve a new culture where knowledge and passion come together to create a new style of learning. Learning is the means to transform and develop as a human being, the means to achieve a new level of learning.

Laddering, how to convert attributes into consumer insights

There are some methodologies that are not used enough despite the high strategic value they generate. Halfway between qualitative and quantitative analysis is laddering through the analysis of the “means-end” chain (which could be...
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