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2009 ends...waiting for 2010

A new year of Hamiltonian life is ending, although I know that against the grain 2009 has been an excellent year, it started out hesitant but starting in April everything has gone at a very good pace of business. Happy for what I have learned and for what remains to be learned, happy for...

ESADE Neuromarketing Conference

Check out this SlideShare Presentation: ESADE Neuromarketing ConferenceView more presentations from Jordi Crespo.

Coca Cola Freestyle, are the product tests over?

I think it is curious, if not the most, the vending machine that Coca Cola has "invented" as a total choice concept and that we currently find as a test in the USA. Are traditional product tests over? Let's hope not. The Coca Freestyle machine...

Brand Health Audit: A deep brand analysis from strategic research

Just as those of us of a certain age are obliged to have a complete medical check-up every two years, we should do a “healthy” exercise that consists of looking at our marks to determine if they are optimally aligned in each of the points of the body. ...
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