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The new purchasing act: SHOPPING EXPERIENCE

With the rise of the Internet and online stores, the Shopping Experience in the physical store becomes a fundamental vehicle to generate emotional bonds with the new consumer. The behavior of today's consumers is not even close to what it was before....

«SOS! A short circuit in the system

When we buy a mobile phone, car or washing machine, we expect to be able to talk on the phone, move from one point to another, or wash 6 kg of clothes. Most of us don't know about computers, mechanics or electronics, and we probably don't even care...

ONLINE BUBBLE: SOCIAL MEDIA MARKETING

Since the most primitive times, man has devised countless ways to exchange messages. But this traditional form of communication goes down in history with the intrusion of new media: the Internet and Social Networks are presented to a society...

The new powers of the pharmacist

Following the current economic crisis and the ever-increasing number of healthcare cuts implemented in recent years, the situation in pharmacies is changing. Cuts in public spending and delays in payments from the public sector are causing a...
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