Since the most primitive times, man has devised countless ways to exchange messages. But that traditional form of communication goes down in history with the intrusion of new media: the Internet and Social Networks are presented to a modern society, the new era of online communication has arrived!
An influenceable bubble?
This being a traditional society driven towards consumption, where it is considered that final consumers lose their autonomy to be considered 'beings' that can be influenced through marketing techniques, it seems difficult to believe that companies are now those 'beings' that, through of networks can see their business decisions influenced.
We are not facing an inexperienced user, but we are facing a much more mature and more interactive user, with total freedom to publish, on social networks, their opinion and have it read and commented on by the rest of the users in record time. . So we must take advantage of that amount of information poured into the network to generate a positive brand image.
It is in the face of this new panorama, where the Internet and Social Media have detected a new lack in business society, a broad growth potential has been created in social networks for the business sector, which competes to achieve an online reputation index that take you to the top of the social pyramid. What is being talked about on the internet? How do users see us? Are we well positioned?
It is easy to see how the Social Media phenomenon is booming. More and more users, companies, brands... are taking advantage of these social platforms to make themselves known and enhance their image and positioning without questioning the role that social networks are playing in their company's marketing.
Without a doubt, this new situation is what is leading companies to integrate Social Media as a dissemination channel in Communication and Marketing plans. From within we have to give added value to the user, to know what they need and what they are looking for, planning new strategies.
Let's take the user into account! Because today, knowledge of social networks can make us much more active in the business world through the relationships that are established, dialogue being the tool through which brand and user foster relationships.
And taking into account that companies today care more about selling than interacting with the user, it is worth considering whether entering the online world is the appropriate decision... Because a loyal customer becomes a great asset and a promoter of our company, but a dissatisfied customer can become a virus that is difficult to root.
But... Do we have to be present in Online Media? Do we have to learn to live in Social Media? Or live for them?
Without a doubt, we must consider that being present on the Internet can harm the prestige and image of the company if we do not know how to correctly use all the mechanisms that are at our disposal.
Elisabet Suarez
