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The importance of segmenting… in these times

Sep 4, 2013

As has already been said on many occasions, segmenting the market is necessary for any brand, not only to know its “customers” but to know how they behave and how to approach them. This, together with the current situation we are experiencing, which is constantly changing,...

Motivational Segmentation, growth and business solution

Jun 12, 2013

In a new reality where the consumer lives in a “liquid” situation, which implies new rules that have generated a relational change with the brands and products they consume, a framework of relationship based on freedom, immediacy and not everything is forever,...

The power of minorities

Apr 19, 2013

Creating a new product or brand and not failing in the attempt is certainly difficult these days. Gone are the days of economic prosperity and consumer appetite when being advertised on television was practically enough to guarantee success.

Do what you love and do it often

Apr 19, 2013

In the end we will get something good out of so much crisis, so much unemployment and so much pessimism. Many people who are unemployed, or if they are unemployed, take advantage of their free time to do activities that fulfill them. Activities that, in times of plenty, they did not have time to do...
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