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Barómetro de los nuevos hábitos y perfiles del petparent en España

Barometer of new habits and profiles of petparents in Spain

On March 14, 2024, we presented the "Barometer of the new habits and profiles of the pet parent in Spain", which we have prepared jointly with the Spanish Association of the Industry and Commerce of the Pet Sector (AEDPAC). We summarize the new habits and profiles of the pet parent in Spain, and ...
La importancia de Mental Availability para marca

The importance of Mental Availability for branding

In today's competitive market, where consumers are bombarded by endless options and messages, it is essential to ensure that your brand stays top of mind. Amid the hustle and bustle of marketing strategies...
SYNTHETIC DATA: Potencial y Precauciones

SYNTHETIC DATA: Potential and Cautions

Synthetic data represents one of the most important innovations for the field of marketing research, offering a number of significant advantages. First, they provide invaluable privacy protection by eliminating...
SESGOS COGNITIVOS

COGNITIVE BIAS

Jordi Crespo, Partner Director at Hamilton Global Intelligence shares his thoughts on the foundations of biases in decision making and opinion formation. A topic that I have been passionate about for some time in the Decision Making process and...
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