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¿El secreto detrás del buen marketing? La ingeniería de posicionamiento

The secret behind good marketing? positioning engineering

The marketing secret? It can be said that Segmentation, Targeting, Positioning and Positioning Engineering (STPI) is the great secret behind the marketing strategy of those consumer-oriented brands and that are undoubtedly the leading brands in...
Desvelando las Dinámicas Futuras del Mercado: Estudios de Usuarios y Actitudes

Unveiling Future Market Dynamics: User and Attitude Studies

One of the goals of companies is to tailor their product or service to make it more useful for their consumers. But how can they know their preferences or attitudes towards a product that is not yet on sale? Or know the opinion of thousands of people?...
¿Qué es el Customer Journey?

What is the Customer Journey?

Did you know that 2.3 trillion gigabytes of information are generated on the Internet every 24 hours? We leave a trace with every click, every action, every application. All this, multiplied by millions, and always treated in an aggregated way, which gives us a fairly complete picture...
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