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We are colors, insights to grow

May 25, 2015

The era of being pure primary colors from Monday to Sunday, 24 hours a day is over. Do we drive to work the same way we do to relax on the weekend? Do we cook the same for dinner on a Wednesday as we do on a Saturday? Do we dress the same on a Monday as we do on a Friday?

Knowing more about the Maximum Difference Scaling (MAX DIFF)

May 5, 2015

Maximum Difference Scaling, also known as Best-Worst Scaling, is an approach for understanding the preference and importance scores allowing researchers to analyze a higher number of items generating discriminating results as respondents are asked to choose the 'Best'...
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