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Is it worth it to be wrong?

This question has the same answer as “is it profitable to win the lottery?” At the beginning both are affirmative but it depends on what is your reaction in front of an event or another, depending on how you invest and how you apply what you obtained, whether the...

Brands that reinvent themselves

Jordi Aymerich, Marketing professor at the University of Barcelona, has participated in “El Matí de Catalunya Ràdio” to talk about classic brands that reinvent themselves over time. The Marketing Director of Munich, Xavier Berneda, and...
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