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Neurosegments, segmenting the consumer mind.

Neuroscience has proven that any consumer first decides the purchase through the emotion and then, justifies the decision through the reason. This sequence, as simple as powerful, opens a path in the way of understanding the consumption as well as the purchase and...

How to do intelligent sales management

Jennifer Varón, Key Account Manager at Hamilton, has collaborated in the January edition of the Dossier of the magazine Emprendedores. A dossier on how to do intelligent sales management. It is based on explaining how to analyze the client portfolio, design...

The reaction of the sector to the crisis

Second installment of the results of the study 'Current situation of the Retail sector in Spain' carried out by Hamilton Retail, in collaboration with the magazine CENTROS COMERCIALES.In this second installment of the results of the study 'Current situation of the Retail sector in...
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