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Do we need to invest in Social Media?

At this point in the film, saying that the so-called “social media” make up a more than significant part of human interaction may seem obvious. Maybe so, but are we really aware of what we are referring to? Do we have a clear idea of how many...

I don't give a damn!

After a reasonable amount of time has passed, there is no need to explain why the Spanish cucumber has lost prestige. In fact, this post will not talk about accusations, politics or culprits, but about consequences and solutions from the perspective of the...

Emotional Segmentation II: Have we gone crazy?

A consumer who demands freedom and we are talking about emotional bridges of relationship. Those brands that do not understand freedom from the individuality of action of the consumer and are not capable of approaching him in an empathetic way will not survive in the future.
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