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Strategic Emotional Segmentation, something wonderful is about to happen

Everything is volatile, everything is mobile, everything is flexible, everything is changing, everything is dynamic, everything is active. We have gone from more or less simple, tangible, enduring, timeless needs of mature markets to complex, intangible, unknown needs, with...

The fault always lies with Mercadona, strategy or coincidence?

To say that the current crisis is helping and has helped Mercadona achieve the success it currently enjoys would not be entirely fair, as Mercadona's success has already been around for more than five years. However, it must be acknowledged that the current economic situation is...

Dare to dream, listen to the truth and act

In an economic environment like the one we are living in, in which nothing seems to be worth what it costs, but in which everything costs much more to make it worth it, heir and hangover from a very recent past in which everything was possible, and in which always doing the same thing is no longer...

The era of rooster marketing, the CoCoCoCo strategy

A new system of business values is emerging as a result of a new world order in marketing, a phenomenon that is redefining the processes of action of the different disciplines and is based on the initials Co. This prefix...
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