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The three axes of managing a preliminary research project

When a client presents me with a problem or an opportunity to be solved through strategic research, I try to create a discourse of action based on three fundamental pillars, which should be the basis for whether I can be awarded a project or not. 1....

Marketing Metaphoria: a paradigm of consumer insight

Market research has always been linked to a certain commitment to reality, often more typical of a notary than of a researcher. This “reality” has been based on traditional methods of obtaining information that tend to...

ACBC (New Conjoint Analysis Tool)

As you all know, Conjoint Analysis is a basic statistical tool for managing the product and pricing strategy of our company. ACBC (Adaptive Choice Based Conjoint) offers us the latest technology in this matter through...
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