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Neuromarketing, what happens in the consumer's mind?

This is the first article of some that we are going to dedicate to Neuromarketing as a way of understanding consumer attitude from a new perspective that escapes traditional research methods. The discipline of Neuromarketing helps us understand in a...

The three axes of managing a preliminary research project

When a client presents me with a problem or an opportunity to be solved through strategic research, I try to create a discourse of action based on three fundamental pillars, which should be the basis for whether I can be awarded a project or not. 1....
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