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Social Networks: Are they useful to know our clients?

It is clear that social networks are becoming a channel of communication and relationships between people and between people and companies, generating millions of conversations between them. Today there are already countless success stories in the use of social networks.

Red Queen Effect: “It takes all the running you can do to keep in the same place”Alice looked around her in great surprise. “But how? It seems we’ve been under this tree all the time! Everything is just the same as before!” “Of course it is!” agreed the Queen....

From Audi Vs. Mercedes communication

Something is moving in the positioning of the main best-selling premium brands in the automotive sector. We are facing a new battle for a new, more aggressive positioning axis by Audi against one of its rivals Mercedes. Yeah...

Archetypes and brands

Through his theories, Carl Jung defined a series of universal archetypes that are rooted in human behavior and reside in the collective unconscious of individuals, representing fundamental human desires and evoking deep emotions. From the theory...

Tired of saving, I want to consume again

A news item has appeared in the press stating that the white label has had three consecutive months of falling market share, which although slight, may indicate a trend, going from a record high of 40.4% in May to a value of 39.7% in August. Gerard Costa de...
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