Solutions - Hamilton

Libérer la dynamique future du marché : études sur les utilisateurs et les attitudes

9 août 2023

One of the objectives of companies is to adapt their product or service to be as useful as possible for their consumers. But how can they know their preferences or attitudes toward a product that is not yet on the market? Or gather the opinions of thousands of people?...

Comment déterminer le prix optimal d’un produit pour maximiser vos ventes ?

9 août 2023

Buyers don’t make decisions based solely on a single attribute like brand or price. Instead of making a decision, they examine products with all their possible combinations. Conjoint analysis is a multivariate analysis technique that replicates these complex...

Le secret d’un marketing réussi ? Ingénierie de positionnement

9 août 2023

The marketing secret? It can be said that Segmentation, Targeting, Positioning, and Positioning Engineering (STPI) is the big secret behind the marketing strategy of consumer-oriented brands that undoubtedly lead in this 21st century. This reality prevails over the...

Suivi de la santé de la marque

9 août 2023

Just as those of us who reach a certain age feel obligated to undergo a comprehensive medical check-up every two years, we should also perform a «healthy» exercise that involves looking at our brands to determine if they are optimally aligned in each aspect of Brand...

Savoir segmenter, la clé du succès.

9 août 2023

Did you know that 85% of our behavior is based on emotions? We could start thinking about which emotional variables lead to sales of our product and also segment the consumer based on these more emotional variables. Consequently, the consumer behaves differently, and...

Vision prospective : études prédictives

9 août 2023

Predictive analytics employs statistical, mathematical, and machine learning techniques to predict future events or trends. It relies on historical data analysis and the identification of hidden patterns and relationships to generate forecasts and make informed...