Our expert Sebastián Fernandez de Lara shares his reflections after the...
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Intelligent data analysis: Driving success in the digital environment
In the age of information and constant connectivity, understanding how consumers behave in the...
What are insights and how to get the right ones for your industry
Why talk about insights? Because it has become a topic of increasing importance in research on...
The Power of Sustainability: How Brands Can Drive Positive Change
Sustainability has become a key factor in the development of a brand for various reasons...
Solutions to effectively measure your brand actions – Boost your brand with strategic solutions
In the changing environment we find ourselves, responding quickly and effectively to needs...
The “Human Centric” approach and how to efficiently measure customer satisfaction
In an increasingly technology-driven world, human connection remains at the core...
Willingness to pay: Conjoint Analysis, BPTO and MaxDiff
One of the most important points in the development of a product is to understand the value perceived by...
Prospective Vision: Predictive Studies
Predictive analytics is a methodology that uses statistical, mathematical and learning techniques...
Hamilton Global Intelligence, Market Research consultancy, presents the FSO Observatory
With the purpose of becoming a reference cluster in the educational ecosystem of Spain,...
The coexistence of the digital era and the retail world
Hamilton Global presents the main conclusions of its study, carried out for the...
Qualitative Market Research – Analysis of Brand Image and Market Panorama
An engineering and construction company focused on life sciences and healthcare approached us with...
The age of technology – Immediacy and dissatisfaction
The use of technology has a highly positive effect on the adaptability, interrelation and execution of...