Why talk about insights?
Because it has become a topic of increasing importance in market research and communication. In recent years, many brands have opted to work on these insights in their advertising campaigns in order to reach their consumers through sensations and emotional messages.
Whether in the retail sector, shopping centers, healthcare, pharmaceutical, Petcare or mass consumption, our experience and knowledge allow us to provide personalized and high-quality investigations.
Nowadays we find that the market saturates us with thousands of products and we often wonder what are the motivations that lead us to choose a product or a brand. The truth is that if we ask ourselves that question we will most likely give logical and rational answers, but the reality is that many of our decisions are based on unconscious motivations.
Hence, more and more brands are seeking loyalty through emotional means. Differentiation is sought through feelings. That is why emotions become the main concern of companies and marketing efforts follow this line with the aim of exploring and defining new spaces.
In this entire context is where “insights” arise and the importance they have in knowing the consumer in a deep way. Therefore, brands are increasingly concerned with discovering them among consumers and analyzing how to reach them.
Techniques to get the right insights for your company
Putting into practice qualitative techniques and specialized tools, such as Design Thinking, Semiotic Analytics, Ethnographic Immersion and Jobs to be Done, we provide brands with the necessary tools to gain a deep understanding of their customers and generate effective strategies.
Tools of qualitative and quantitative techniques:
We use ethnography and our digital platform LifeShare to immerse ourselves in the daily lives of consumers, revealing their deepest needs, desires and behaviors.
We use design thinking to explore how to apply this innovative approach to drive innovation processes and generate creative, user-centered solutions.
We immerse ourselves in the world of semiotic analysis to discover how we interpret cultural signs and symbols to understand consumer perception and design effective communication strategies.
Learn how the Jobs to be done methodology helps us understand the fundamental needs of consumers and design products and services that uniquely meet those needs.
We invite you to discover how our solutions and tools, such as Design Thinking, semiotic analysis, ethnographic immersion and the Jobs to be Done methodology, can help you obtain differential and relevant insights for your brand. If you are looking for a trusted and expert market research agency in Spain and globally, do not hesitate to contact us and discover how we can help you achieve your business objectives!
