On October 19, the webinar took place where Hamilton Global Intelligence, together with Columna Branding and Iryo, presented the case study presented at the ESOMAR Congress in Amsterdam on September 11, 2023.
An excellent opportunity to understand the keys to success in creating the Iryo brand, which, in less than a year, has managed to gain one in four high-speed travelers in Spain.
In this webinar we tell how, through market research and with the support of a Branding consultancy, we help build a brand from scratch in such a competitive environment until completing its first trip on November 22, 2022. A case of success with a multitude of parameters to analyze.
If you couldn't attend you can watch the recording on our YouTube channel