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Customer satisfaction with each of the brands of a restaurant chain 


Our client (one of the main restaurant groups with more than 50 years of experience and with a concept that adds good traditional cuisine at affordable prices within a sophisticated, elegant and welcoming environment) wanted to carry out a study that would allowed to analyze the level of satisfaction of its customers with the different types of restaurants. 


We proposed a customer satisfaction study and carried out a Multiple Linear Regression analysis, which allowed us to obtain the importance of each of the main assessment factors that generate customer satisfaction. 



Construction of a SWOT Analysis with the strengths and weaknesses to act on to improve customer satisfaction levels. 

Preparation of a performance quality manual in terms of marketing and customer service. 

Design of marketing strategies in those aspects where clients give greater importance.

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