Restoration
___________Customer satisfaction with each of the brands of a restaurant chain
INITIAL SITUATION
Our client (one of the main restaurant groups with more than 50 years of experience and with a concept that adds good traditional cuisine at affordable prices within a sophisticated, elegant and welcoming environment) wanted to carry out a study that would allowed to analyze the level of satisfaction of its customers with the different types of restaurants.
METHODOLOGY
We proposed a customer satisfaction study and carried out a Multiple Linear Regression analysis, which allowed us to obtain the importance of each of the main assessment factors that generate customer satisfaction.
OBJECTIVES AND RESULTS
Construction of a SWOT Analysis with the strengths and weaknesses to act on to improve customer satisfaction levels.
Preparation of a performance quality manual in terms of marketing and customer service.
Design of marketing strategies in those aspects where clients give greater importance.
