Just like those of us who are of a certain age, we are obliged to have a complete medical check-up...
How to measure the health of your brand
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The secret behind good marketing? positioning engineering
The marketing secret? It can be said that Segmentation, Targeting, Positioning and Engineering of...
How to determine the optimal price of a product to maximize your sales?
Buyers don't make decisions based solely on a single attribute like brand or price, but...
Unveiling Future Market Dynamics: User and Attitude Studies
One of the objectives of companies is to adapt their product or service as it is most useful to their...
What is Market Mix Modeling for? The analysis you need to distribute your resources efficiently.
A constant concern for any brand is understanding the real impact of its marketing efforts...
What is the Customer Journey?
Did you know that 2.3 trillion gigabytes of information are generated on the Internet in 24 hours? We leave our mark with...
The center of a brand strategy, the customer journey to create memorable experiences.
Brands are understanding the importance of prioritizing the human element in their decision-making processes...
Relevance and measurement techniques of digital analytics
With the incorporation into a more digital world, traditional marketing has been complemented and even...
Relevance of design thinking with market research.
This is a human-centered methodology that seeks to solve problems in an innovative way and...
Market research to carry out a successful sustainable strategy
The relationship between having a sustainable strategy and market research is close and of great...
Knowing how to segment, the key to success.
Did you know that the 85% of our behavior is based on emotions. We could start to think what...
Brand Strategy: Strategic Solutions for Sustainable Growth
Having a solid brand strategy is essential for the success and long-term growth of...
