Retail

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Co-creation: Definition and construction of a new viable shopping center and alternative to its current reality.

INITIAL SITUATION

The Owner of the shopping complex, with high levels of vacancy, considers the need to define a Feasibility Plan for future action for the space currently occupied by said shopping center that will allow it to obtain the necessary financing for the new development.

The approach is oriented towards the detection and redefinition of the optimal equipment with which to replace its current offer, the study and creation of a new viable concept, which makes its implementation profitable and which takes into account, among the possible options:

Economic profitability

The use of current construction

The environment

Its capacity to attract and the absence of cannibalization with other upcoming proposals

The ability to obtain a license.

METHODOLOGY

PHASE 01

Creation and definition of concepts.

Analysis and trends and obtaining insights.
Exploration of base concepts.
Co-creation.

PHASE 02

Permeability quantification.

Concept optimization (full conjoint).
Concept test...

PHASE 03

Deepening, development and adjustment of the winning concept.

PHASE 04

Holistic final recommendation.

PHASE 05

Consulting in the implementation of the concept.

OBJECTIVES AND RESULTS

Understand what are the development paths for the space that the shopping center currently occupies, defining the viable concept that complies with all the previous conditions and that contributes to maximizing its profitability, being able to be capitalized by the Property and defended before the financial entities.

Determine quantitatively, the route and potential of those equipment options that maximize permeability (general and by zones), finding the one that optimizes both public attraction and expenditure capture, taking into account both the most profitable targets and the location of the project.

SBA estimate that maximizes the center's profitability, both overall and by sector.

Definition of the optimal commercial mix: typology of establishments and suggestion of signs.

Transform the concept into different scenarios
of influxes.