Identify and understand different groups or client segments through a quialitative and quantitative research.

Analyzes and evaluates the perception and position of your brand on the mind of the consumers. Understand how the brand is perceived in comparison to your competitors and identify opportunity areas.

Continuous behavior analysis of your customers. How they shop and use your category, what they think and the feelings your brand transmits.

Defines the optimal pricing strategy to strengthen your position on the market and that allows you to gain your clients’ trust.

Identifies growth opportunities through the quantification of the size and comprehension of the market structure.

 

Obtain detailed information about the necessities, preferences and behaviours of the consumers regarding your category and brand.

Statistical method to determine the effectiveness of your marketing campaigns, taking into account each one of the tactics and promotional activities, such as other uncontrollable factors success motivators.

Test the effectiveness and reach of the publicity, through a publicity recall.

 

Understand the necessities, expectations and behaviors of your clients through their experience by analyzing the contact points and key interactions.

Establishes a theory based on the probability principle which is given to a certain consumer, visiting and shopping in a certain situation, taking into account the distance, attraction and comparing the same factors as the competition.

 

In depth analysis of each point of sell, collecting essential data of the consumer behavior and shopping trends.

 

Are your customers satisfied? Would they buy back from your business? Identify your customer’s needs, preferences and expectations in order to know your areas of improvement and innovation.

Analyze the importance of each attribute to recognize the most important ones in order to allocate your resources into the ones where they’ll have the biggest impact.

 

Tackle unknown problems, reframed into human-centric ways and focus on what’s important for the users which allows to create a long-lasting value proposition for the customers.

Semiotics is the study of signs and sign processes, from cultural representations. Understanding this change is a valuable tool to complement other consumer insights methods, yet more so as an observation of the signs and their meanings. It’s valuable to identify emerging trends and opportunities and to enhance inclusivity and exclusivity.

 

This technique is the deepest investigation of consumer lifestyle as they are highly-detailed explorations of why and how consumers think and behave.

 

This theory provides a framework for defining, categorizing, capturing, and organizing all your customers’ needs and provide the product or service they need accordingly.

 

Analyze acts or actions of consumers within the digital world that can be observed through measurement tools or behavioral analysis. It is a relevant factor to evaluate why a user acts in a certain way, anticipate behaviors and detect possible gaps in the purchase process.

 

Collect and analyze audience data shared on social networks to improve an organization’s strategic business decisions.

We analyze and manage data in order to improve operations, provide better customer service, and create more targeted campaigns with the goal to further increase revenue and profit.

 

Types of machine learning models designed to make accurate predictions based on labeled and unlabeled data (Depending on the model) in order to discover patterns, relationships or structures.