Large Consumption
___________Configuration of the Ideal Product for sales in the channel Retail and Pharmacy in Spain and France
INITIAL SITUATION
Our client was considering entering a market where it was not present and to do so it needed to understand the category in depth and optimize the development and marketing strategies of its product.
METHODOLOGY
PHASE 01
A first phase of qualitative analysis to delve deeper into the market, understand purchase motivations and consumption occasions of the category
PHASE 02
In a second phase of quantification ad hoc to, based on factors and levels, determine the ideal configuration of the product that the client wanted to launch on the market, the price, the associated brand and the best format.
OBJECTIVES AND RESULTS
Detection of the ideal configuration of the client's new product. Optimal and preferred combination that would maximize your profit.
Impact of price elasticity in the face of the new product configuration, determining the appropriate price differential compared to the competition.
Our client launched three product configurations on the market (with different factors and levels), which were within the top5 ranking, which helped it increase its market share.
