The Marketing Leaders Profile Observatory, promoted by the Barcelona Marketing Club and the consulting firm...
read more
Blog
Sun and Beach Tourist Segmentation
Segmentation of the Sun and Beach Tourist The study on the 'Segmentation of the sun and beach tourist...
Useless and inefficient segmentation: 10 essential elements to avoid it
In conversations with marketing managers, general management and CEOs I have realized that still...
It's all about the people. Customer Centric
In a context where aspects closer to technology prevail and where conversations revolve around...
The pharmacist as prescriber of Consumer Healthcare brands
Consumer Healthcare (CH) has experienced notable growth in recent decades and, as already...
Conference “Brandempathy or the need to humanize brands” by Sebastián Fernández de Lara
At the end of 2015, the II AECC Forum “new scenarios, new challenges” was held in Madrid, where...
How to choose the best online course
For the first time, the ranking of Spanish-speaking online higher education institutions is carried out...
We are colors, insights to grow
The era of being pure primary colors from Monday to Sunday 24 hours a day is over. Do we drive the same...
Knowing more about the Maximum Difference Scaling (MAX DIFF)
Maximum Difference Scaling, also known as Best-Worst Scaling, is an approach for understanding the...
Habits and purchasing process
The 51% of the Catalans has acquired products online in 2014, although the 31% admits going only to stores...
Campanya Twitometer. General Elections Andorra 2015
The results of the Campanya Twitòmeter are presented, which aim to track the majority of comptes...
Business Intelligence
Growth is one of the main (if not the main one) objective of most companies or businesses. However, we...
