For years I have been considering a “retail” strategy as to how it could be possible that there would be sales...
Black Friday, the total success!
read more
Blog
Know how to listen to the new buyer
Information and communication technologies have changed all spheres of our lives, from...
The trap of artificiality, the coexistence of "on" and "off"
I find this current era intriguing where we witness a highly disturbing paradox in analysis...
The Marketing Leaders Profile Observatory, promoted by the Barcelona Marketing Club and the consulting firm...
Sun and Beach Tourist Segmentation
Segmentation of the Sun and Beach Tourist The study on the 'Segmentation of the sun and beach tourist...
Useless and inefficient segmentation: 10 essential elements to avoid it
In conversations with marketing managers, general management and CEOs I have realized that still...
It's all about the people. Customer Centric
In a context where aspects closer to technology prevail and where conversations revolve around...
The pharmacist as prescriber of Consumer Healthcare brands
Consumer Healthcare (CH) has experienced notable growth in recent decades and, as already...
Conference “Brandempathy or the need to humanize brands” by Sebastián Fernández de Lara
At the end of 2015, the II AECC Forum “new scenarios, new challenges” was held in Madrid, where...
How to choose the best online course
For the first time, the ranking of Spanish-speaking online higher education institutions is carried out...
We are colors, insights to grow
The era of being pure primary colors from Monday to Sunday 24 hours a day is over. Do we drive the same...
Knowing more about the Maximum Difference Scaling (MAX DIFF)
Maximum Difference Scaling, also known as Best-Worst Scaling, is an approach for understanding the...
