I think the vending machine that Coca Cola has "invented" as a concept of choice is curious, if not the most...
Coca Cola Freestyle, are the product tests over?
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Blog
Brand Health Audit: A deep brand analysis from strategic research
Just like those of us who are of a certain age, we are obliged to have a complete medical check-up...
Logo morphology, the generation of brand identity
The passion for knowledge, the resurgence of Apollo
Apollo was the Greek god of knowledge and should inspire us to achieve a new culture where...
Laddering, how to convert attributes into consumer insights
There are some methodologies that are not used enough despite the high strategic value that...
The risk factor, the fight club of manufacturers against private labels
The current economic crisis, in addition to a change in values, provides us with a new scenario in the process of...
Effort + humility + commitment + motivation + leadership = success
In this post I deviate a little from technical or market research factors to focus...
A new way of analyzing communicational pre-tests, episodic memory
Figuring out the complexity of ad perceptions is increasingly becoming a...
Neuromarketing, what happens in the consumer's mind?
This is the first article of some that we are going to dedicate to Neuromarketing as a way to understand the...
Marketing STPI: Strategic marketing solutions based on market research
Strategic market research should be a necessary tool to achieve the...
Manage information to transform it into knowledge, our raw material
When people ask me, what exactly do you do? I usually say that I try to transform...
The three axes of managing a preliminary research project
When a client presents me with a problem or an opportunity to be solved through strategic research...
