Blog
The passion for knowledge, the resurgence of Apollo
Apollo was the Greek god of knowledge and should inspire us to achieve a new culture where...
Laddering, how to convert attributes into consumer insights
There are some methodologies that are not used enough despite the high strategic value that...
The risk factor, the fight club of manufacturers against private labels
The current economic crisis, in addition to a change in values, provides us with a new scenario in the process of...
Effort + humility + commitment + motivation + leadership = success
In this post I deviate a little from technical or market research factors to focus...
A new way of analyzing communicational pre-tests, episodic memory
Figuring out the complexity of ad perceptions is increasingly becoming a...
Neuromarketing, what happens in the consumer's mind?
This is the first article of some that we are going to dedicate to Neuromarketing as a way to understand the...
Marketing STPI: Strategic marketing solutions based on market research
Strategic market research should be a necessary tool to achieve the...
Manage information to transform it into knowledge, our raw material
When people ask me, what exactly do you do? I usually say that I try to transform...
The three axes of managing a preliminary research project
When a client presents me with a problem or an opportunity to be solved through strategic research...
Marketing Metaphoria: a paradigm of consumer insight
Market research has always been linked to a certain commitment to reality, many...
How to Determine the Optimal Price of a Product
Illustrative example of the operation of the ACBC conjoint methodologyHow to Determine the Optimal Price of...
