The ESADE Alumni Health and Pharma Club, together with the ESADE Alumni Marketing Club, organized the 20th of...
The OTC market, a new opportunity for laboratories and marketing professionals
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Blog
Why brands commit suicide
I find it difficult to understand why we forget that the houses we build will one day have to be inhabited...
Jordi Aymerich comments on the mathematical phenomenon that predicted Obama's victories
Jordi Aymerich, Professor of Marketing at the Faculty of Economics and Business Organization of the...
The new purchasing act: SHOPPING EXPERIENCE
With the Internet Boom and online stores, the Shopping Experience in the physical store becomes a...
«SOS! A short circuit in the system
When we buy a mobile phone, car or washing machine, we expect to be able to talk on the phone, move around...
Jordi Aymerich tells us about the repercussions of the VAT increase on TVE1
L'Informatiu Cap de Setmana - 07/14/2012Watch video L'Informatiu Cap de Setmana - 07/14/2012
ONLINE BUBBLE: SOCIAL MEDIA MARKETING
Since the most primitive times, man has devised countless ways to exchange messages. But...
The new powers of the pharmacist
After the current economic crisis, and the more than growing number of health cuts carried out in the...
Evolution in marketing strategies
Since the beginning of 2000, a series of theories have been produced aimed at explaining the change...
You can play with empathy
“The road can be a hostile place. But also, it can be the most human. Here, everything we do...
Empathetic brands vs. psychopathic brands, let's flood the world with empathy
In an economic and social context where, to offer a soft definition, things have become more than...
The Internet is exposing the inability of traditional businesses to offer good customer service.
Traditionally it has been detrimental to a business not to be sufficiently responsible with the treatment of...
