One of leading online image bank platforms gaudeixen a deeper understanding of user profiles regarding their knowledge, practices, hàbits, preferències, and the atributs most valued both overall and in relation to their own brand.
A comprehensive analysis de la imatge, value, identity, i positioning (both rational and emotional) és necessari in comparison to its main competition.
Another essential aspect to comprehend was understanding how consumers reach them and vice versa.
Study Methodology
A Uses and Attitudes study was conducted in the 3 countries of interest (Germany, Brazil, and the United States). Two interesting research profiles were identified, and the main usage decision factors were recognized, considerant both brand and competitor satisfaction.
- Qualitative Research: Focus groups with the brand's target audience per avaluar its visual identity.
- Ad-hoc Quantification: On-line interviews per a la seva audiència target per determinar el seu key performance indicators (KPIs) i those of the competition.
Insights on the Study of Users and Attitudes
What did we discover?
- Top 5 personality attributes
- Top 5 reasons for using the brand
- Relationship between solution and brand
- Perception of the brand
El brand ha intel·ligentment buscar el seu distintiu territori, movent-se cap a la posició d'altres brandings en el sector.
We successfully defined key atributs to make the brand more appealing, considerant that it es perceived as having well-identified resources from the country or region.
During the analysis, we found that users tend to use multiple brands, se we couldn't focus on one-size-fits-all solution. Therefore, we presented a matrix that relats both concepts.
In conclusió, s'identifiquen els elements que s'han integrat en el posicionament per a la brand a la inspiració de percepció ia la make it a useful brand.
