Angineering and construction for life sciences and health enterprise came to us with the following research objectives:
- Understanding and analyzing client views and opinions on the market.
- Mapping out the customer journey and the decision-making process when selecting vendors
- Definir la competició de la ciutat i la percepció dels jugadors al mercat.
- Proveieu la imatge de la companyia, els atributs i els valors.
Given aquest research profile, we embarked en la qualitative research s in-depth interviews in the United States, Spain, Mexiko, Germany, France, Ireland, Índia to grasp on the best possible overall context regarding the enterprise.
Market Landscape research findings:
- Considering this was during the Covid-19 pandemic. Many companies have been directly or indirectly involved in the production of vaccines.
- Basic supply of the raw materials had been affected.
- El routine at the work sites had been affected as directe consequence of new restrictions and working from home.
- The main criteria to segment the market is
product specialization. - Geographical location and 'scope of the company' (size and ability per proveir full-package solutions) are també mentioned as secondary criteria to segment the market.
Brand Image research findings:
- Communication: Positive attitude and approach
- Unknown portfolio: The image of products and services no clear.
- Perceived to have la labor of resources in order to deliver a top response.
Given the previously explained findings, la empresa had a clear outlook des de les seves weaknesses sense la landscape, imatge i customer journey considerant stakeholders and companies relevant el seu sector.
