Tourism and Leisure
___________Deepening and analysis of the concept of a cruise Gamer
INITIAL SITUATION
Our client wanted to carry out a study to explore the GAMER profile and test the concept of a Cruise Gamer to understand its assessment and possible optimizations for its implementation.
METHODOLOGY
A qualitative investigation was carried out by holding long-term group meetings with different profiles of gamers.
OBJECTIVES AND RESULTS
We explore what the profile of the Gamer and what needs you may have in terms of leisure and tourism.
We obtained an assessment of the cruise test of concept for Gamersand the main drivers and brakes associated with it.
The perceived benefits and attributes of the cruise were analyzed Gamer and we got the duration ideal, as well as a first approximation in terms of price projection and associated services.
