Banking, finance and insurance
___________Image and Positioning of Banking in the UK and Spain
INITIAL SITUATION
Given the changes that have occurred in the banking system and the new trends in the sector, our client needed to carry out a study that would allow him to know his position in relation to his competitive environment and seek a positioning that would bring him closer to his client, generating value and long-term relationships. term.
METHODOLOGY
Quantitative research was carried out using positioning engineering methodologies to analyze which positionings were most credible in the market.
OBJECTIVES AND RESULTS
Identification of the attributes that are associated with each of the banking entities analyzed, defining the positioning of each of them and our client's distance from the market ideal and defining strategies to simulate possible changes in positioning or repositioning in the market.
Detection of the key levers that marked a differential and optimal positioning for our client compared to its competition.
