Detection of opportunities for product innovation in Spain, Belgium, Holland and Chile
Our client wanted to carry out a study that would allow the generation of insights and the detection of new opportunities to transform into value propositions with the potential to launch on the market.
A study was carried out by carrying out 3 sequential phases over time.
As a preliminary phase, a qualitative investigation by carrying out group dynamics and communication processes co-creation based in Design thinking that allowed us to build a Road map future for the brand by defining the next steps for the next 5 years in terms of formats, ranges, new products and future sales channels.
An intermediate phase to share the objectives worked on, validate and provide value to the extracted concepts to transform them into concepts with potential to be tested in the last quantitative phase where a screening of the concepts was carried out and a ranking of the concepts was obtained. with more potential, as well as communication channels with greater impact on KPIs.
OBJECTIVES AND RESULTS
Detection of key ideas that can be transformed into value propositions with development potential.
Our client worked on the winning concepts and developed a new range that was subsequently launched in the markets and was widely received by the sector.
Determination of a "screening" of the main innovations / value propositions to launch based on increasing the product portfolio and being more competitive.