Education
___________Detection of Actionable Insights to attract new students in Business Schools
INITIAL SITUATION
Our client needed to delve into the main motivations and barriers when choosing each master's degree with the final objective of definingBest Practices of the competitive environment and thus be able to establish the keys for attracting new students.
METHODOLOGY
For this purpose, a longitudinal qualitative research was carried out in several stages.
PHASE 01
In-depth interviews were carried out whose objective was to determine the reasons why he decided on this master's degree and Business School, motivations and obstacles that he encountered during the process, details of the current reality of the master's degree (student profile, typology of classes, work methodology, etc.) as well as establishing the necessary guidelines for the compilation of all the necessary information about the programs.
PHASE 02
Subsequently, contacts were made to finish defining the 360º analysis of all the information.
OBJECTIVES AND RESULTS
Were detected insights which translated into key messages that helped the Business School focus the commercial strategy, thus allowing it to attract new students..
Marketing strategies were carried out to give and build value of the master's degree in question.
They were detected best and bad practices of the master's sales/marketing process, its improvement helped increase student recruitment levels.
