PETCARE
___________Construction of a white paper on the pet sector.
INITIAL SITUATION
Our client wanted to carry out the
WHITE PAPER ON TRADE AND THE INDUSTRY OF THE ANIMAL SECTOR COMPANY IN SPAIN that served as a reference in the sector.
METHODOLOGY
An investigation based on three phases was proposed. In a first stage, we carried out research with secondary sources to detect trends and, in a second phase, a qualitative investigation through in-depth interviews with experts in the sector with the aim of making an immersion and proposing the lines of construction of the white paper in addition to a quantitative study to size the market.
OBJECTIVES AND RESULTS
Once the study is completed, with the results obtained and with all thebackground acquired over the years by Hamilton in this sector, a white paper was built.
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