Banking, finance and insurance
___________Optimal non-debt life insurance configuration
INITIAL SITUATION
Our client wanted to carry out a study that would allow him to define the optimal configuration of life insurance (not linked to loans) with the objective of maximizing the benefit for each client profile.
METHODOLOGY
The collection of information was carried out using techniques based on Based Conjoint and allowed us to identify the ideal product that generated greater hiring intention and connection with the company. entity, as well as the profile of the contractor of each of the products.
OBJECTIVES AND RESULTS
The different behavioral patterns were detected and based on these patterns, the ideal products for each profile were defined in terms of level of risk, availability, profitability, main contribution, reward, etc.
The factor that contributed the most when deciding the type of savings plan to choose for each client profile was identified.
Future scenarios could be tested in order to estimate future demands in response to reactions and changes in the market.
