Brand health tracking

Continuous behavior analysis of your customers. How they buy and use your category, what they think and the feelings your brand transmits.

Pricing Strategy

Defines the optimal pricing strategy to strengthen your position on the market and that allows you to gain your clients’ trust.

Market Sizing

Identifies growth opportunities through the quantification of the size and comprehension of the market structure.

Usage & Attitudes (U&A)

Obtain detailed information about the necessities, preferences and behaviours of the consumers regarding your category and brand.

Marketing Mix Modelling

Statistical method to determine the effectiveness of your marketing campaigns, considering each one of the tactics and promotional activities, such as other uncontrollable factors success motivators.

Message recall test

Test the effectiveness and reach of the publicity, through a publicity recall.

Customer Journey

Understand your customers' needs, expectations and behaviors through their experience by analyzing key touch points and interactions.

Huff Model

Establishes a theory based on the principle of probability, which predicts a consumer's choice to visit and purchase from a specific store, considering factors such as distance and attraction, and comparing these same elements with those of the competition.

POS Analytics

In-depth analysis of each point of sale, collecting essential data of consumer behavior and shopping trends.

Customer Satisfaction & Loyalty

Are your customers satisfied? Would they buy back from your business? Identify your customer’s needs, preferences and expectations in order to know your areas of improvement and innovation.

KDA Drivers Analytics

Analyze the importance of each attribute in relation to customer satisfaction, loyalty, and sales performance to identify the most impactful ones and strategically allocate resources to the areas that will generate the biggest impact.

Mental Availability Method

It boosts the brand by creating a strong link in the minds of consumers within its product or service category, so that the brand becomes the first choice when the need to purchase arises.

Design Thinking

Tackle unknown problems by reframing them into human-centered approaches and focusing on what is important for users, which allows for the creation of a long-lasting value proposition for customers.

Semiotic Analytics

Semiotics is the study of symbols and processes from a cultural perspective, helping to understand how these elements convey meanings and influence receivers. It is useful for identifying trends and opportunities, highlighting aspects of inclusivity or exclusivity in messages.

Ethnographic Immersion

This technique is the deepest investigation of consumer lifestyle as they are highly detailed explorations of why and how consumers think and behave.

Jobs to be Done

This theory provides a framework for defining, categorizing, capturing, and organizing all your customers’ needs and providing the product or service they need accordingly.

Digital behavior

Analyzing the digital behavior of consumers, through measurement and analysis tools, is essential to understand why users act in a certain way in digital environments. This study allows anticipating behaviors, identifying opportunities for improvement and detecting possible obstacles in the buying process.

App, e-commerce, social media analytics

Collect and analyze audience data shared on social networks to improve an organization’s strategic business decisions.

Smart and Big Data

Analysis and management of large volumes of data to extract meaningful and applicable knowledge, aimed at improving decision making, optimizing processes and operations, personalizing and improving the customer experience, as well as developing new products or services.

Supervised and unsupervised learning modeling

Types of machine learning models designed to make accurate predictions based on labeled and unlabeled data (Depending on the model) to discover patterns, relationships or structures.

Sustainability Strategy

It involves creating a distinctive identity based on ethical values and social and environmental responsibility, generating trust and loyalty with consumers through responsible and conscious practices.

Creating brand purpose

It consists of defining its purpose beyond economic benefit. It involves identifying and communicating its core mission and values, emotionally connecting with consumers by showcasing the positive impact it aims to generate on society and the world.