Carl Jung defined through his theories a series of universal archetypes that lie in...
Archetypes and brands
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Blog
Tired of saving, I want to consume again
A news item has come out in the press stating that the white label has been experiencing declines for three months...
Diffuse feelings with Campofrío
It is one of the few times that it is difficult for us to classify a communication like Campofrío's. It's something like this...
The innovation process in market research
It is time to put our cards on the table and start thinking about a research process that helps, in...
An entrepreneur's dilemma
It seems that these are difficult times for entrepreneurs, luck (equals effort and search for a niche...
An everyday day with the World's Most Reputable Companies
On May 24, Reputation Institute and Forbes released the results of the 2010 study of the World's Most...
Regarding Carrefour communication
The first time I saw the Carrefour spot it surprised me, one is not too used to a...
Steaks for shares: a New York restaurant charges in stock securities
This news has emerged in several media, which is in itself curious regarding the payment method, the calculation...
2009 ends...waiting for 2010
A new year of Hamiltonian life ends, although I know that against the grain 2009 has been a year...
ESADE Neuromarketing Conference
Check out this SlideShare Presentation: ESADE Neuromarketing ConferenceView more presentations from Jordi...
Coca Cola Freestyle, are the product tests over?
I think the vending machine that Coca Cola has "invented" as a concept of choice is curious, if not the most...
Brand Health Audit: A deep brand analysis from strategic research
Just like those of us who are of a certain age, we are obliged to have a complete medical check-up...
