For years there has been a phrase that exalts a rational mentality that is not very given to empathy, “an optimist...
A parallel reality, let's promote positivism and empathy
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Blog
Mark Zuckerberg: Example of the new consumer or a cheapskate?
I read in various media the controversy regarding the palpable reality that Mark Zuckerberg has “only” spent...
A fable: “The genie in the lamp does not exist, stupid”
This is a somewhat schizophrenic story about a marketing research consultant I wanted to meet...
Learning to discover insights
Nowadays we find that the market saturates us with thousands of products and we often wonder...
Can Twitter anticipate the results of elections? answers through a real case.
It does not seem unreasonable to think that if during an electoral campaign a set of premisses is complissin...
Can Twitter anticipate the results of an election? answers through a real case.
It does not seem unreasonable to think that if a set of premises were met during an electoral campaign...
One step beyond Conjoint: Menu Based Conjoint
One of the most used market research tools to determine preferences and...
New technologies applied to market research and pharmaceutical marketing
Until a few years ago, market research was focused on analyzing the patient or prescriber...
“Brandempathy” or the need to humanize the brand
I really like how Joël Desgrippes talks about brands when he says that “a brand not only has to do with...
Social Networks: Are they useful to know our clients?
It is evident that social networks are becoming established as a channel of communication and relationship between...
Red Queen Effect: “It takes all the running you can do, to keep in the same place" Alicia looked around...
From Audi Vs. Mercedes communication
Something is moving in the positioning of the main best-selling premium brands in the...
