As a result of RD 9/2011, some of the bases for prescription and dispensing of...
How is Royal Decree 9/2011 affecting the pharmacy field? And... what can we do from the marketing and research departments?
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Blog
The KLM Surprise
The potential that social networks have for marketing and research is obvious.
Knowing how to segment: the key to success
For some time now, social networks have allowed us to divide our mass of contacts into lists, groups or...
Do we need to invest in Social Media?
At this point in the film, it can be said that the so-called “social media” make up a more than notable part of...
I don't give a damn!
After a reasonable amount of time has passed, there is no need to explain the reason for the loss of prestige suffered...
Emotional Segmentation II: Have we gone crazy?
A consumer who demands freedom and we are talking about emotional relationship bridges. Those brands...
Strategic Emotional Segmentation, something wonderful is about to happen
Everything is volatile, everything is mobile, everything is flexible, everything is changing, everything is dynamic, everything is active. We have...
The fault always lies with Mercadona, strategy or coincidence?
To say that the current crisis is helping and has helped Mercadona achieve the success it currently has...
Dare to dream, listen to the truth and act
In an economic environment like the one we are living in, in which nothing seems to be worth what it costs, but in the...
The era of rooster marketing, the CoCoCoCo strategy
A new system of business values is emerging as a consequence of a new world order in...
How to determine the optimal and most profitable marketing of a drug after the healthcare cutback
Cuts in public health spending are forcing pharmaceutical companies to look for other...
Everything moves on the Internet, including the world of market research
Qualitative online research on the Internet that started in the 90s never took off. With the rise...
