Retail is a synonym of innovation, constant evolution, listening and learning. But as the philosopher said,...
Retail's future
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Blog
The importance of quality field work for optimal analysis
In quantitative market studies, the quality of the data obtained from the sample is unquestionable....
Consumption, the empire of the senses
We make purchasing decisions almost daily, but... Are we really free when we buy? About what...
'Consumerhealth': A market with potential for the laboratory and the pharmacy.
The market of the consumer health represented the 26% of the sales in pharmacies in 2012, according to the...
Diagnostic study on the Shopping Centers market in Spain
Hamilton Retail, in collaboration with CENTROS COMERCIALES magazine, has carried out a study...
The importance of segmenting… in these times
As has already been said on many occasions, segmenting the market is necessary for any brand, not only...
New technologies at the service of qualitative research: the dual consumer and its 'on and off sides'
The emergence of the Internet has been changing society in the last fifteen years in a profound way. This...
Motivational Segmentation, growth and business solution
In a new reality where the consumer lives in a “liquid” situation, which implies new rules...
The power of minorities
Creating a new product or brand and not perishing in the attempt, nowadays, is certainly complicated....
Do what you love and do it often
In the end we will get something good out of so much crisis, so much unemployment and so much pessimism. Many people are unemployed, or if they are...
Forecast of changes in the behavior of consumers of defunded drugs for minor ailments
4 out of 10 OTC drug users, who previously went to the doctor only to obtain the prescription...
“Step by Step, diary of Rheumatoid Arthritis”
This is the first book that collects the experience of 15 patients with RA, narrated in the first person. Is he...
