Growth is one of the main (if not the main one) objective of most companies or businesses. However, we...
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Things to learn about emerging markets
We usually think we can only learn from the most developed markets and not from any other market like...
Trend of increasing bulk sales of cosmetic, hygiene and detergent products
The crisis and awareness of caring for the environment have generated an increase in the sale of products...
White marks
Jordi Aymerich, professor in the Marketing area at the University of Barcelona, participates in the...
Content does matter
Advertising saturation and audience fragmentation, together with a super consumer profile...
Keys to optimize the position of the laboratory in the pharmacy
According to the Asociación para el Autocuidado de la Salud (ANEFP) and IMS the pharmacy Spanish market is...
Is it worth it to be wrong?
This question has the same answer as “is it profitable to win the lottery?” At the beginning both are...
Brands that reinvent themselves
Jordi Aymerich, professor of Marketing at the University of Barcelona, has participated in “El Matí de...
Gluten Free… New Trend?
Gluten. What is gluten? How is it affecting society? What is it causing? Do celiac and non celiac act in the...
Consumers from the cadle
Perharps for the fact of becoming a mother and for everything that this involves, you feel suddenly inverse...
Neurosegments, segmenting the consumer mind.
Neuroscience has proven that any consumer first decides the purchase through the emotion and afterwards,...
How to do intelligent sales management
Jennifer Varón, Key Account Manager at Hamilton, has collaborated in the January edition of the...
