This is how we experienced Iberzoo Propet 2026: trends, industry observations and presentation of the latest Petparents Habits Barometer.
There are trade fairs you attend to take the pulse of the market, and others you leave with the certainty that the sector is entering a new phase. For us, Iberzoo Propet 2026 It has clearly been one of the latter.
From the outset, it was clear this was a very dynamic event, bustling with activity, increasingly specialized offerings, and a very enriching dialogue about the future of petcare. Beyond the numbers, the positive momentum of a sector that continues to grow, mature, and deepen its understanding of the needs of pets and their owners was evident in the aisles.
One of the most interesting aspects of this edition was precisely that:
to see how innovation no longer revolves solely around the product, but also around understanding the consumer
At the fair, we saw an increasingly diverse range of products and services focused on well-being, health, specialized nutrition, and technology applied to animal care. But above all, we saw brands and professionals much more attuned to the real changes in households and in the relationship between people and pets.
In this context, it was especially important for us to be present in Iberzoo Propet 2026 Since for the third executive year we present the data from the last Petparents' Habits Barometer, handmade with AEDPACIt was a very valuable moment, not only because of the reception, but because it confirmed something we've been observing for some time:
The sector increasingly needs useful information that is well interpreted and connected to the reality of the market.
The 3rd Barometer has established itself as a benchmark for understanding how the habits, expectations, and decisions of households with pets are evolving. Among the most relevant data,
highlights that the 52% of the households lives with an animal of company and the 89% Those who have it consider it another member of the family
Beyond the data, what's important is what this implies: a more emotional relationship, greater demands on products and services, and an increasingly direct impact on purchasing decisions, leisure, mobility, and lifestyle.
Furthermore, the study allows go beyond general photography and understand top trends that are already shaping the sector:
- the humanization of the bond
- the growing attention to animal welfare
- the evolution of spending
- the weight of convenience
- the interest in solutions that are increasingly tailored to the real needs of each household.
And that was precisely what we saw reflected at the fair. Many of the proposals presented this year resonated with a more informed, more engaged consumer with higher expectations.
A pet parent who seeks quality, but also ease of use. Who values innovation, but wants practicality.
During The Sector Afternoon The new brand identity of the fair, which will now be called IBERPET, was unveiled, and the awards were presented. Iberpet Awards, which recognize the efforts of those professionals, companies, and institutions dedicated to pet care. More than a formal change, it conveys a clear desire for evolution and consolidation, in line with the current state of the pet care industry. And that was also evident in the atmosphere: a sector eager to grow, collaborate, and continue gaining relevance from an increasingly solid and professional foundation.
