PETCARE
___________New Pack of Cat Litter Launched
INITIAL SITUATION
Our client wanted to evaluate the potential of launching a new sand pack for cats, as well as the impact it would have on sales.
METHODOLOGY
A quantitative investigation was carried out by carrying out personal interviews in Hall Test to test and assess the impact of the new pack, degree of attractiveness and interest, innovation, mobilization towards the purchase, adaptation to the brand of the customer, as well as obtaining purchase potential through analysis Conjoint.
OBJECTIVES AND RESULTS
Improvements to be made to the pack were detected, which helped our client optimize it and achieve a successful launch in the category.
A positive impact of the new launch on our client's sales was estimated.
