Brand Strategy

Using our most strategic approach, we help define the medium and long-term journey of brands, always based on decisions that are relevant to the company in its sustainable growth.

We create segmentation solutions that are defined and described from any angle of consumer behavior, analyzing those targets appropriate for the strategy. We help define the decision axes of a category that identify which segments to attack to achieve different objectives, whether it is gaining market share, maximizing brand awareness and presence, or analyzing relational motivations with that category, with the ultimate objective of increasing the value or profit of the company.

We specialize in:

Segmentation for Growth and Buyer Persona
Brand image, Positioning and Engineering
Brand health tracking
Pricing Strategy

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Brand Action

We generate solutions for the different challenges that brands face in their daily lives. Helping them respond quickly and effectively to any tactical needs presented to them in today's ever-changing environment.

We specialize in different techniques and approaches such as Pricing (Willingness to pay) through Conjoint Analysis, decision-making techniques such as MaxDiff, as well as brand positioning reengineering techniques and communication analysis.

We specialize in:

Market Sizing
Users & Attitudes (U&A)
Willingness to pay (Conjoint Analysis, BPTO, Maxdiff)
Marketing Mix Modeling
Message recall /test
Predictive Analytics

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Customer Experience

We believe in the importance of putting human beings at the center of decisions. That is why we have solutions that help turn into reality the desire of brands to direct their strategy to a more “Human Centric” approach, thus creating memorable experiences for their users or consumers at each of their touch points. We guide brands on their path to understand and map out the appropriate “Customer Journey” for their customers, and in this way define and improve their performance at each of the points of contact between users or consumers and the brand.

We specialize in:

Customer Journey
Huff Model
Shopper research
POS Analytics
Customer Satisfaction & Loyalty
NPS, Net Promoter Score
KDA Drivers Analytics

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Innovation & Insights

We offer solutions to delve into the deep thinking of consumers and their vital behavior that help us find relevant insights for the brand.

We focus on qualitative techniques such as ethnography, our digital platform LifeShare, as well as Design Thinking techniques for innovation processes. In addition, we specialize in the application of tools such as Jobs to be Done, Empathy Maps or LEAN and CANVAS methods to understand differential insights based on the business.

We specialize in:

Design Thinking
Semiotic Analytics
Ethnographic Immersion
Jobs to be Done

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Digital & Data Science

We address patterns of digital behavior of consumers, from their relationship with social networks to data analysis such as geolocation aspects. We define prediction strategies through advanced supervised and unsupervised learning data analysis techniques. We use dynamic, interactive dashboards with real-time data to offer updated information at all times. At the same time, we design algorithms that help optimize and improve processes for our clients.

We specialize in:

Digital behavior
App, e-commerce, social media analytics
Predictive Modeling
Smart and Big Data
Supervised and unsupervised learning modeling

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Purpose & Sustainability

We help our clients define their purpose as a brand based on the UN's 2030 agenda and its 17 sustainable development goals. Thus creating more direct connections between brands and their consumers to create a more sustainable world.

We collaborate to create communication and innovation strategies with a direct impact and empowerment of brands and their relationship with society, environment, education, equality, health, justice, well-being, among others.

We specialize in: