In the rapidly changing environment we find ourselves, responding quickly and effectively to tactical needs...
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The Power of Sustainability: How Brands Can Drive Positive Change
Sustainability has become a key factor in brand development for various fundamental reasons. As we move...
What are insights and how to obtain the right ones for your industry.
Why talk about insights? Insights have become increasingly important in market research and communication....
Smart Data Analysis: Empowering Success in the Digital Environment
In the age of data and constant connectivity, understanding consumer behavior in the digital environment has...
Brand Strategy: Strategic Solutions for a Sustainable growth
Having a solid Brand strategy is fundamental to achieve success and growth on a long-term basis within any...
Decision Making, are you solving the right problems?
One of the main problems of some brands is that they fall into a short-term tacticism that does not help...
Customer Centricity and Digital Transformation, an unattainable utopia?
"The single most important thing to remember about any enterprise is that there are no results inside its...
Recycling awareness
Taking care of the environment is everyone's commitment, specifically reducing the volume of waste or garbage...
AliExpress in Madrid is a brand strategy, not a retail one
First of all, congratulate the AliExpress team for the great impact that their opening of the...
Liquid evil. Don't let fear paralyze you
In a time of constant disruption, fear has established itself as a sales tool in...
What does the pharmacist value about the commercial activity that consumer healthcare laboratories do in their pharmacy?
Pharmacists highly approve (7.5/10) of the promotional activity carried out by pharmaceutical laboratories...
The invasion of the convenience toy
When a market concentrates 70% of its sales from October to December in the middle of the pre-Christmas campaign, like this...
