In the age of data and constant connectivity, understanding consumer behavior in the digital environment has...
Smart Data Analysis: Empowering Success in the Digital Environment
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Blog
Brand Strategy: Strategic Solutions for a Sustainable growth
Having a solid Brand strategy is fundamental to achieve success and growth on a long-term basis within any...
Decision Making, are you solving the right problems?
One of the main problems of some brands is that they fall into a short-term tacticism that does not help...
Customer Centricity and Digital Transformation, an unattainable utopia?
"The single most important thing to remember about any enterprise is that there are no results inside its...
Recycling awareness
Taking care of the environment is everyone's commitment, specifically reducing the volume of waste or garbage...
AliExpress in Madrid is a brand strategy, not a retail one
First of all, congratulate the AliExpress team for the great impact that their opening of the...
Liquid evil. Don't let fear paralyze you
In a time of constant disruption, fear has established itself as a sales tool in...
What does the pharmacist value about the commercial activity that consumer healthcare laboratories do in their pharmacy?
Pharmacists highly approve (7.5/10) of the promotional activity carried out by pharmaceutical laboratories...
The invasion of the convenience toy
When a market concentrates 70% of its sales from October to December in the middle of the pre-Christmas campaign, like this...
Innovate, the challenge of putting the consumer at the center
The pharmaceutical industry faces the challenge of innovating by putting the buyer at the center of...
Payment by card, a use that continues to grow
It is a fact that the card has taken a fundamental role when making payments for our...
Trend in crescendo: Healthy Food
Healthy foods, without preservatives or additives, have been a trend in the food industry...
