Figuring out the complexity of ad perceptions is increasingly becoming a...
A new way of analyzing communicational pre-tests, episodic memory
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Blog
Neuromarketing, what happens in the consumer's mind?
This is the first article of some that we are going to dedicate to Neuromarketing as a way to understand the...
Marketing STPI: Strategic marketing solutions based on market research
Strategic market research should be a necessary tool to achieve the...
Manage information to transform it into knowledge, our raw material
When people ask me, what exactly do you do? I usually say that I try to transform...
The three axes of managing a preliminary research project
When a client presents me with a problem or an opportunity to be solved through strategic research...
Marketing Metaphoria: a paradigm of consumer insight
Market research has always been linked to a certain commitment to reality, many...
How to Determine the Optimal Price of a Product
Illustrative example of the operation of the ACBC conjoint methodologyHow to Determine the Optimal Price of...
ACBC (New Conjoint Analysis Tool)
As you all know, Conjoint Analysis is a basic statistical tool for the management of...
